// Call jquery cycle lite plugin
$(function(){
  
  $('#first_column').cycle({
    speed: 3000,
    timeout: 3000
  });

  $('#second_column').cycle({
    speed: 3000,
    delay: 1000,
    timeout: 3000
  });

  $('#third_column').cycle({
    speed: 3000,
    delay: 2000,
    timeout: 3000
  });

});